Publication | Fall 2016
This type specimen book covers the history, analysis, and usage of the typeface throughout its lifespan. Through a book, promotional posters, and a web presence to sell and promote the type specimen book, the simplicity and genuine beauty of the font was integral to the brand.
"It's air you know...you have to breathe, so you have to use Helvetica." -Erik Spiekermann
See the entire publication below.